Tuesday, March 31, 2009

Duplicate Content & Multiple Site Issues from SES NY 2009

Wow, here we go! Search Engine Strategies New York 2009 was great. I would like to talk about the dos and donts of duplicate content, one of the most interesting panel discussions on the event.

More and more site owners are concerned about Duplicate Content & Multiple Site Issues, Search Engine such as Google or Yahoo can penalize you if you have more than one page or site with the same content. That is what we call duplicate content.

If you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue? What happens if you syndicate content through RSS and feeds? Will other sites be considered the "real" site and rob you of a rightful place in the search results? This session looks at the issues and explores solutions.So here are a few highlights from that session.

1) Duplicate content is not good always change it up new text keywords and overall content.

2) Always use a 301 redirect when using more then one URL to pint to one site or blog.

3)Having your brand name on more then one platform as a blogger only works with content that is not the same.